Recent Articles:

A New Window into Windows

  With so many great options in the technology market today, it’s difficult to decide which is the best for our work and play needs.  To help consumers really get to know their products, Microsoft has partnered with Best Buy and plans to open a store-within-a-store at 500 Best Buy locations and 100 Future Shop [...]

The Seeds of Change: Vine Hits the Advertising World

It is no secret that social networking has drastically changed the face of advertising.  Like its predecessors, Vine is making a big mark on the advertising world.  Created by Twitter, Vine’s six second videos are giving a variety of companies a new way to tell their products’ stories.  Regal Entertainment group has taken full advantage [...]

How Coke Got Creative

  Flashback to a time when Coke wasn’t the exemplary advertising giant it is today.  That time is seven years ago when Coke was known as a “money machine” and “angencies only worked with Coke because “it was a great name…and paycheck.”  Having shown a transparent lack of interest and respect for the brand, David [...]

Participation-The Key to Promotional Success

Promotion methods span far and wide on the ever-expanding creative scale, though few have been as successful as promotions that include participatory media events.  With the rise of social networking, consumers can participate in promotions via Facebook, Twitter, e-mail, Instagram, etc and they love it!  Lay’s maximized on this trend with their “Do Us A [...]