You know I have been on the Travelocity Bandwagon for the past 2 years. After starting out as a committed Expedia user, my on-line travel loyalties turned 180 degrees towards the traveling Nome! While I am still less than enthusiastic about the little guy in the Ad campaign, my heart (and thus my business) have gone 100% towards the folks from South Lake. But as luck (or preference) would have it, my commitment is being tested somewhat due to Kayak. Kayak has made great strides over the years and if you haven’t tried them in a while, I suggest you do. You can get an instant display of results from all the top airline and travel sites in one view. While I was not ever one to jump from site to site seeking a “better deal”. The ability to take a quick glance at pricing on all competing sites has proved very handy. Now while Kayak is functioning as an intermediary and thus creating some fracturing of my one-to-one relationship with Travelocity, I have yet to actually purchase any travel on a competitors site. I love Kayak, love the info, and I think Travelocity (and others) should be concerned to a degree about the erosion of a direct branded relationship with customers, but in the end transaction are the ultimate market-share vote – and mine (despite some Yak’n around on Kayak) remains with the somewhat creepy Nome.
Tags: buying travel online, Kayak, Mark Bunting, Nome, travelocity, Travelocity Ad campaign
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