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The Power of the Peanut

Screen shot 2013-08-27 at 10.02.20 AMPlanter’s new campaign, The Power of the Peanut, is educating consumers about the nutritional value of this super nut with the help of the famous Mr. Peanut.  Launched August 10th, the Power of the Peanut website features “successtimonials” in which people share their stories of the peanut’s power and its impact on their lives.  Ken Padgett, the senior associate brand manager of Planters Snack Nuts said of Mr. Peanut, “in a way, [he] can elevate the ordinary.  He does it in a fun, educational way, getting down to what each nutrient can do.”

 

 

Tags: advertising, American Airlines, Mark Bunting, Mr. Peanut, Nutrition, Peanuts, Planters, SkyTV, The Power of the Peanut, USAir

This entry was posted on Tuesday, August 27th, 2013 at 10:04 am and is filed under Advertising . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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