Social media, when used correctly, is a very powerful tool for companies because it allows for two-way communication with the market. Social media marketing has become prominent for both business-to-consumer companies that target the customers directly and business-to-business companies. Marketing is no longer just a department, but rather it has become the job of every employee […]
Many are musing that Snapchat is the next social media platform phenomenon. Several companies are already using the application to successfully promote their brand particularly to a 13-25 year old demographic that is currently 70% female (a normally tough target to reach). Some of these companies include Wet Seal, Taco Bell, and Acura – just […]
With the end of the year fast approaching, Nielsen’s marketing researchers have complied the year’s most popular apps. Facebook was the top app of the year among adult iOS and Android users. The social networking app averaged more than 100 million unique users per month. Instagram earned its spot as the fastest growing app with […]
If there were an award for the most transparent business of 2013, Buffer would win hands down. The San Francisco-based social media startup not only publicly posts earnings and user numbers, but also each employees’ salary. The company even offers a breakdown of how each salary is calculated. Buffer treats its employees well with […]
No, I’m not talking about Instagram’s various filters, I’m talking about common sense. Social media is a great way to share your latest updates whether it’s getting a new job or just eating at a great restaurant, but users must be wary that the internet is open to everyone, including policemen. Just ask Depree Johnson, who […]
With so much information on millions of people, Facebook holds a lot of responsibility and the social media giant continues to have problems satisfying users’ privacy needs. The company announced Thursday that it will be removing the privacy option that disabled users’ names from coming up in a search. The change is rumored to be […]
Save those Google + and Myspace logins, you’re going to need them in 2014. Social media marketing is a dynamic industry which quickly makes new trends obsolete, but also has a way of engendering innovations that make sites relevant once again. While Facebook and Twitter show no signs of slowing down, Google +, LinkedIn, and […]
With social media’s continuing rise in popularity, social media marketing becomes equally important. Social media marketing tactics evolve rapidly, making recently mastered methods obsolete quickly. Three ways to stay a step ahead of marketing in cyber space are: 1. Use Video conferencing instead of impersonal chats 2. Embrace the impending augmented reality trend 3. Start […]
Facebook has officially given brands the opportunity to post GIFs, which stands for graphic interchange format, on their respective Facebook pages. Though these quick clips may have exploded on the social media scene, they still remain a liability to large companies who use them in campaigns. The main issue is that GIFs often feature celebrities […]
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