Video marketing has become the sixth most popular form of content marketing and when used correctly, it is a both an effective and efficient advertising strategy. Every day, 100 million people in the United States watch online videos; the average Internet user watches around 200 videos every month. Because video has increased in popularity with […]
Social media, when used correctly, is a very powerful tool for companies because it allows for two-way communication with the market. Social media marketing has become prominent for both business-to-consumer companies that target the customers directly and business-to-business companies. Marketing is no longer just a department, but rather it has become the job of every employee […]
Now that 2014 is underway, the big question is what is coming next. The digital media landscape has been quickly evolving more than ever this past year so the question is an intriguing one. Here are a few trends that are safe to say will occur. Keeping it simple will mean more than ever. Companies […]
SEO and online marketing have continued their rise to dominance in the marketing world. Marketers are working hard to find innovative methods to have a great social media presence as well as earn that coveted number one search spot on Google. Personally, my favorite trends were responsive websites and the transition from Flash to HTML […]
Dunkin Donuts’ marketing team deserves a pat on the back thanks to their recent success with the first Vine ad to air on ESPN. Now the innovative team has something new up its sleeve: #MyDunkin. The campaign features two super fans in two separate commercials which will likely air on ESPN due to the company’s […]
Social media can make or break a business from both a public relations and advertising standpoint. With over 100 million active monthly users, Instagram has become one of the easiest ways to reach potential customers. Instagram is both successful and important because photos appeal to customers in ways text cannot. Photos are also the primary […]
The more the merrier when it comes to companies joining in on advertising and Honda’s new ad for the 2014 Odyssey creates the perfect win-win situation. The twitter campaign centers around the Odyssey’s unique vacuum in the car. It features the vacuum targeting various foods that one would likely find on a car floor. Oreo […]
With social media’s continuing rise in popularity, social media marketing becomes equally important. Social media marketing tactics evolve rapidly, making recently mastered methods obsolete quickly. Three ways to stay a step ahead of marketing in cyber space are: 1. Use Video conferencing instead of impersonal chats 2. Embrace the impending augmented reality trend 3. Start […]
With internet marketing on the rise and Facebook being the doorway to a market of over a billion people, it was only a matter of time before the tech giant hired a head of marketing. Gary Briggs, a seasoned marketing pro, has held positions at Motorola, eBay, Google, and PepsiCo. He will officially replace Eric Antonow, […]
Yes, you read that right. In a tumultuous economy and dwindling job market, the job opportunities are multiplying in one area of expertise: marketing analytics. Austin research company, icrunchdata, has created the Big Data Jobs Index which “crunches data on hundreds of thousands of positions in analytics, big data, business intelligence, data science, statistics and […]