I am thrilled to announce that I will be teaching Technology Marketing and Advertising at the famed Temerlin Institute at SMU starting in January 2015. I am excited to be working with such a talented and dedicated staff and to engage this wonderful collection of tomorrows advertising and marketing superstars. Like our class at UT, […]
Last September when Facebook announced their sharing of data on their 1.4 billion users to enhance advertising – marketers called this a watershed moment. The Atlas Ad Server has been running now for almost 3 months and the results have been staggering. By uncorking that vast inventory of personal data outside of the Facebook environment […]
For many of us who have stood by Marisa Mayers re-engineering of Yahoo there is genuine satisfaction in yesterdays release. This could be the beginning of a legitimate turnaround at the search company. Yahoo has experienced six consecutive quarters of revenue slumps –until now. CEO Marissa Mayer had finally turned around Yahoo’s business on the […]
Integrating technology into the classroom prepares students for the fast-paced Digital Age we live in today. However, this is only the case if teachers have the proper knowledge and understanding of the edtech programs they are using. More than 80% of parents recognize that technology helps students learn and will prepare them for challenges they […]
Microsoft Office was recently released for the iPad, giving users the opportunity to manage and share documents on a device that bridges the gap between desktop computers and smartphones. Microsoft offers separate applications for Word, PowerPoint, and Excel for the iPad, rather than one all-inclusive app. The iPad versions of these programs offer many features […]
Lenovo’s B750 offers a unique product for the all-in-one desktop market. The B750 gives users a 21:9 screen, ideal for movies and gaming. Lenovo is seeking to differentiate the B750 with one of the widest screens for all-in-one desktops available on the market. In addition, the PC features Lenovo’s motion control that allows the user […]
A new Android app by the name of Dash is looking to help us remedy those driving habits that cost us big bucks at the gas pump. Dash works by connecting your car to your smartphone through an onboard diagnostic transmitter in an effort to offer the user enhanced performance, cost savings, and social driving. […]
Google has recently acquired Titan Aerospace, a drone manufacturer. Titan Aerospace make high-altitude, solar-powered drones. This push is representative of tech companies seeking to continue to expand their reach. This move is similar to Facebook’s plans to use drones to expand Internet access to area currently unconnected. With this acquisition Google is hoping to one […]
With the state of technology today, it is important for marketers to deliver a strong user experience using digital tools to capture empowered consumers. Scott Brinker, the CTO of Ion Interactive and a very knowledgeable marketing technology expert, offers five ways to provide this excellent experience for consumers. One of these ways is to employ […]
Most college courses today require students to purchase expensive textbooks; however, digital content learning is becoming increasingly popular. Boundless, a creator of online textbooks, conducted a survey revealing that students are tired of overpaying for print textbooks and 80% prefer digital resource options because they cost less. Some students have even decided against purchasing a […]
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