AT&T has enlisted the help of “coach” Eric Stonestreet to encourage fans to showcase their love for their respective teams through various forms of social media using the hashtag #bethefan. Those fans with the best submissions will be featured as well as entered for a chance to win a VIP trip to ESPN College Game Day. The campaign’s push for audience participation paired with sports fan’s intense love for their teams will likely earn AT&T a lot of attention. The video for the first challenge is concise and witty, leaving viewers with a smile and a few laughs thanks to some super fans.
Tags: American Airlines, AT&T, Be the Fan, College Football, Eric Stonestreet, ESPN, Game Day, Instagram, Mark Bunting, NCAA, SkyTV, Super Fans, Twitter, USAir, vine